Uniqlo Down Up is a live experience around releasing down jackets up in to the sky. When your jacket is released, it starts to soar to altitudes which can reach all the way up into space. This time-based experience allows you to see your jacket fly up in real time and you can win awesome prizes during your flight. Log into Weibo, the Chinese twitter and allow your friends to boost your jacket up even higher, and if you win, so do they. The higher it flies, the bigger the prize. Down up is based on your location, so you can use your mobile device or computer you can set jackets up in the sky and race to win goodies whenever you are. UNIQLO DOWN UP – THIS WINTER, WARMTH IS IN THE AIR.