AKQA created a series of fun and addictive ‘dunking’ games targeted to mums and their children. Basketball celebrity Yao Ming was invited to join the fun. Yao is a huge icon in China and is known and recognized by the whole Nation. These browser games truly reflected the ‘twist, lick and dunk’ ritual with the objective to inspire mums & kids to take a break, and have a moment with Oreo cookies.
These games are not your average keyboard & mouse games. They require mums and kids to stand up and physically participate in the game play. With Yao as a mentor, mums and kids can challenge him to 3 dunking games by using their webcams in bonus mode. This physical gaming experience did not only happen online, but was part of a nation wide road show at hyper markets where mums & kids were invited to try the games in front of a huge display.
In only 4 weeks since the launch, the campaign engaged over 5,000,000 users and has generated over 200,000 registrations. This equals to a 13% conversation which exceeds Oreo’s previous campaign by over 264%.