Blue is the official color for Cricket in India, so when we set out to round up support for the national team we simply asked the indian nation to "Bleed Blue".
By creating a facebook connected application, we enabled the users to create a handprint generated from their online DNA (status updates, uploaded images, comments and likes).
To emphasize the "Bleed Blue" movement we created content such as videos and interactive pieces that revealed and demoed the new official National Cricket Team Jersey kit.
Our main hub for the campaign was the Nike Cricket Facebook page in which we created a steady flow of video, picture and copy based content.
During this campaign I was involved in the Creative thinking and planing the content together with the producers and the creative team.