Case - 2014
LoveGold is a digital ecosystem comprising of a responsive design platform and multiple social channels, re-contextualised gold jewellery by creating a new, social brand.
Here we feature one of the episode: Inspired by the epic Chinese love story 'Qixi', supermodel Du Juan shines in this glamorous tale of forbidden love. Shot on location in Shanghai, the romace is celebrated with exotic gold designs from jewelry's brightest talents.
We divided the whole story journey into 5 episodes in 5 theme which are: THE LONG WAIT (望鹊桥) , A STOLEN MOMENT (亿往昔), AT LAST (喜相逢), THE LONG GOODBYE (相见欢), THE PROMISE (永相随).
" I really like gold jewelry. It's dazzling and elegant - the highlight in my personal style. " ----- Quote from Du Juan.