Case - 2018
Nowadays, picnic is a rising trend in China. Based on the China KFC market, we came up with an idea to turn KFC bucket into a metal pinic bucket. The concept is to remind people to inviting their best friend for camping, together enjoying with KFC meal - “The KFC (best friends) camping bucket”.
On the Labor day, we engaged with youngsters through the creation of a tech camp in the center of Shanghai City to promote “The KFC camping bucket”. Bring along this bucket with your friends to picnic and kickstart the holiday fun!