Case - 2014
To help Honeywell establish the image for it's first air purifier product launch in China.
We leverage it's product benefit to come up a concept " One Touch for better air ". One touch is the most vivid and direct expression of Honeywell air purifier that is easy to control. The video starts with questioning people ' How to get clean and fresh air? ' through a journey lead to a simple answer - one touch solution.