Case - 2017
Each chocolate in Ferrero "Golden Gallery" product is a unique experience.
With all the passion and care for quality from Ferrero chocolate pastry chefs,
the new premium assortment brings together the best of Ferrero creativity - The New Product -
“Ferrero Golden Gallery" - The Art of Variety -
K11 is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature. Allows the public to appreciate different artworks and performance during shopping and leisure.
Together with K11, we present,
The House of Taste & Art.
An exclusive experience that visualize your taste with graphics by brain waver detector.
Generate it into your own masterpiece of art.
At the first stage of the communication,Social media & KOL reached 890，753 consumers.
During the event, Social media & KOL reached 917,541 consumers.
The coverage in total achieved AD value of RMB 2,767,600.