An interactive e-commerce experience that let’s you shop by occasion, not category.
Case - 2017
The world’s largest 24hour shopping event takes place every year in China on 11/11. 90% of sales are made on mobile phones through Alibaba eCommerce platforms. How could ALDI – an unknown supermarket brand in China stand out in the clutter of promotions and get a piece of the pie during this crucial sales period?
To cut through the clutter and bring ALDI on peoples shopping lists we built an interactive, intuitive e-commerce store on Alibaba where you shopped not by category but by occasion. The ALDI Block Party was born, a store in form of an apartment block in which people could explore many different apartments that represented different shopping occasions. Shoppers could buy displayed products by simply tapping on each item in the experience; while the shopping cart, coupons and final purchases were all completed without having to exit the experience.
Thanks to this immersive e-commerce experience - ALDI reached 100million social media impressions, and more importantly sales had in a single day eclipsed their previous 4 months combined sales for 2017 while acquiring a whopping 90% of new customers via the experience.