Case - 2009
The Adidas "Play A Sport" is all about getting a playful, easy and fun experience that can guide you to take up a new sport. Using a dance loop mixer, interactive videos and mini games we people to "Play A Sport".
During this year long campaign I did Creative Direction for each of the 4 phases and worked together with Production Houses and Directors for the video and photo shooting sessions.
I was responsible for the Art Direction and worked with our design team to execute the design.