Case - 2008
When the Olympics came to Beijing in 2008 we came up with a support based campaign for Adidas that would enable every chinese person to give their support to the competing athletes. Because our belief was that "When the nation comes together, Impossible is Nothing".
Using the motion portrait technology, we created a application where you can turn yourself into a diehard supporter, record a message of support and this portrait instantly became a three dimensional talking head which you can spread your support thru your online networks in the time when the nation needed it at most.
During this project I worked with our copywriters creating the campaign line and idea. As I was taking care of the Art Direction plus the design, I also directed the technology production house developing the motion portrait application and it's social components.