Group Creative Director, Ogilvy & Mather Advertising
Kelly Woh is one of the most respected digital creative in China and renowned for her idea generation and conceptual work, as well as a passion for flawless execution that pushes both technology and design to the next level. She has over 13 years experience working in the advertising and currently joins Ogilvy & Mather Advertising as Group Creative Director was tasked with setting up the digital creative team to reinforce the integrated solution for the company meanwhile with a mandate to establish K1ND Asia.
Before she joins O&M, She worked in AKQA and Ogilvyone responsible for delivering creative solutions for such clients as Nike, Adidas, Unilever, Kraft, Uniqlo, Coca-Cola, VW and Lego. In the last few years, Kelly has created several award-winning Integrated and digital campaigns for global clients such as Nike, Adidas, Kraft and Unilever in the major industry award like Cannes Lions, OneShow, Clio, Adfest & Spikes. Kelly was also featured as one of The Top10 Malaysia Creative Youth awards and Campaign Asia-Pacific 20 exceptional women to watch in Asia-Pacific Marketing in 2014; was selected in Digital A list Campaign Asia 2017.
In additional, Kelly serves as a judge for D&AD, Art Director Club, Adfest, OneShow China Youth Creative Award and several China local awards. Besides that, Kelly also active in One Club Portfolio Reviews & ADC PortfolioNight fostering up and coming creative talent, helping build a stronger and more vibrant community.
Kelly is motivated by her goal of making people’s lives better and easier through technology innovation. In her own words: “Today, brands and ad agencies need to evolve with and leverage the power of technology in order to enable stories that are people-centred. It’s important to understand people and their needs in order to connect brand to consumer, and to be able to offer something of value that services people’s happiness. This way, brands can create an experience that is useful in function and delightful in experience.”
Kelly is often called upon by leading industry press and organisations to share her views on digital creativity. See Kelly’s article published last year by the D&AD on Google’s Creative Sandbox and key trends in digital: Creative Sandbox Being Useful.
Interview in DamnDigital on what it's like to work in the creative industry as a woman and what it takes to succeed, Oct 2013: : 'Focus, be passionate, and know what you want.'
2012 NuYou Magazine The Top Inspiring Malaysian.
2013 D&AD Creative Sandbox: Being Useful
2013 DamnDigital Focus, Passion, Stay Positive
2014 Campaign Asia-Pacific 20 exceptional women to watch in Asia-Pacific Marketing