Group Creative Director, Ogilvy
Kelly Woh is one of the most respected digital creatives in China and renowned for her idea generation and conceptual work, as well as a passion for flawless execution that pushes both technology and design to the next level. She has over 15 years of experience working in the advertising industry. In 2015, She joined Ogilvy Shanghai as Group Creative Director was tasked with setting up the digital & innovation creative team, playing the role as an integrated creative for the vastly diverse markets in China. Since then, she has pushed the boundaries of sociable digital creative, adopting new technologies to provide innovative solutions to clients. Kelly was also featured as one of The Top10 Malaysia Creative Youth awards and Campaign Asia-Pacific 20 exceptional women to watch in Asia-Pacific Marketing in 2014; The A-List Campaign Asia winner in 2017.
Before joining Ogilvy, She worked in AKQA Shanghai since 2009 and she has worked on projects for a range of clients including Nike, Unilever, Kraft, Uniqlo, Coca-Cola, L'Oreal, Estee Lauder, VW and Lego. In the past years, Kelly has created several award-winning Integrated and digital campaigns for global clients such as Nike, Adidas, Kraft and Unilever in the major industry award like Cannes Lions, OneShow, Clio, Adfest & Spikes.
In addition, Kelly serves as a judge for D&AD, Art Director Club, Adfest, OneShow China Youth Creative Award and several China local awards. Kelly also actives in One Club Portfolio Reviews, serves for Yong Guns jury & ADC PortfolioNight fostering up and coming creative talent, helping build a stronger and more vibrant community.
Kelly is motivated by her goal of making people’s lives better and easier through technology innovation. In her own words: “Today, brands and ad agencies need to evolve with and leverage the power of technology in order to enable stories that are people-centred. It’s important to understand people and their needs in order to connect brand to consumer, and to be able to offer something of value that services people’s happiness. This way, brands can create an experience that is useful in function and delightful in experience.”
Kelly is often called upon by leading industry press and organisations to share her views on digital creativity. See Kelly’s article published last year by the D&AD on Google’s Creative Sandbox and key trends in digital: Creative Sandbox Being Useful.
Interview in DamnDigital on what it's like to work in the creative industry as a woman and what it takes to succeed, Oct 2013: : 'Focus, be passionate, and know what you want.'